No Relocation Assistance Offered
# 97540 - New York, New York, United States
Colgate’s Direct to Consumer team is seeking a Senior Digital Marketing Manager with experience in brand and performance marketing within the eCommerce space. High-level requirements include experience with managing paid acquisition via properties such as Facebook, Affiliate, Google, etc. and using insights and performance data to optimize and retain customer journeys.
WHAT YOU WILL BE DOING:
● Successful execution of all marketing campaigns from concept through project management and evaluation. Management to include paid acquisition channels such as Facebook, Instagram, Google, Outbrain, etc.
● Help drive strategy across brand launches with goal of building a sustainable DTC business as well as scale to eCommerce platforms.
● Project management for launch readiness.
● Lead community management across products and the larger “Shop Smiles” brand
● Serve as point of contact with agencies and 3rd party vendors specifically for product Launches.
● Measure, report, and optimize performance of digital marketing campaigns using media dashboards, Google Analytics, etc.
● Ensure marketing costs are in-line with budget.
● Synthesize learnings and optimization opportunities with the goal of increasing sales
● Leverage A/B testing to optimize media engagement and site conversion.
● Monitor and assess the competitive landscape and consumer trends to provide input on strategic direction for overall messaging.
WHO WE NEED:
- Required Qualifications:
● Bachelor’s degree in marketing, business or related fields.
● Entrepreneurial drive with willingness to roll up sleeves and get hands dirty.
● Experience across executing within Social Media, Google or related platforms (Facebook Ads Manager, Google Ads, etc).
● Self-motivated with excellent communication skills.
- Preferred Qualifications:
● Minimum 5 years of digital marketing experience within the eCommerce / Direct Response space.
● Comfortable with Google Analytics.
● Shopify experience a plus.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
